About Us

OUR MISSION

We do not sell bicycles and accessories. We sell health, happiness, a green solution to commuting, and a ticket to become part of the cycling community.

A bicycle has the power to change a life for the better. So we strive to share the cycling lifestyle with everyone in the communities we serve.

OUR VISION

Our vision is to set a new standard for bicycle shops, accepting nothing less than excellence. Even when we think we are a great shop, we can improve. We will constantly develop better systems and provide services that go beyond what customers expect.

CORE VALUES

Extraordinary Customer Service

• We will treat our customers and vendors the way we would treat ourselves and our loved ones.
• We will listen to our customers and use their input to evolve as a company, providing the services and value they desire.
• We will build customer relationships that create bonds of trust, loyalty and happiness.

Personal Health And Mental Growth

• We will live healthy lifestyles free of drugs and bad habits.
• We believe there is a body-mind connection that can never stop seeking betterment and improvement.
• We will constantly work on our own self-development. This will allow us to positively impact our surroundings and everyone with whom we come in contact.

Creativity And An Open Mind

• Change happens quickly and constantly. In order to evolve, we must think outside the box.
• We will use our imagination to find ways that make our shop and our journey together more fun, exciting and enjoyable.
• Yes, we will make mistakes – and we will learn from them. This means we are taking risks and daring to become different in order to pursue our vision.
• Safe ideas are the enemy of great ideas. Great ideas have helped shape the greatest companies in history.

A Focus On Results And Efficiency

• We will never settle for “good enough”, as this does not align with our vision.
• We will seek to do more with less.
• We will operate with a sense of urgency, placing high priority on the completion of every project and task.
• We will be casual in our interactions, but purposeful in the projection of our ideas.

Passion

• Without passion, our goals are more distant, and we can get sidetrack easily.
• We inspire one another because passion is contagious and motivates others to focus on larger goals.
• Should we face a downfall, our passion will allow us to stand up and keep pressing forward.